Overview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
AdRoll Works! Reach a wider audience and get quality traffic
Another resource for digital advertising
AdRoll - a must have tool for eCommerce
AdRoll Makes Display Advertising Very Simple!
AdRoll Success! Easy to use platform that delivers.
Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting
Retargeting ads made easy
A one-stop-shop for your advertising campaigns
Ok, but not great. Better options available than AdRoll.
Adroll Review - Great for Retargeting
Adroll has definitely met our expectations
AdRoll Offers a Quick and Easy-to-Use Ad Solution
The only retargeting platform you will ever need.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.828%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Growth
$25
Starter
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.7Data Transfer(21) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.8DSP integration(15) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 2.9Ad campaign creation(43) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 8.1Ad deployment(44) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 5.2Display advertising(41) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 5.2Ad display and retargeting segmentation(44) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 4.8Sequence targeting(26) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 2.8Ad dashboards(44) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 2.8Ad performance reports(44) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 4.2Ad conversion tracking(42) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 2.6Ad attribution reporting(38) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 4.2Cross-channel ad management(31) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 2.4Ad forecasting and optimization(28) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(112)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(1-16 of 16)- Remarketing
- Brand Awarness
- DIsplay
- Email
- Social Media
- User Interface for setting up campaigns.
AdRoll Makes Display Advertising Very Simple!
- A customer service rep can help us out with any campaign questions, any time during the work week.
- The platform has a very transparent platform that provides great detail about analytics of the ads.
- The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
- If you have a custom code on your website, it takes your webmaster a while to implement changes.
- You need to host your products on the Google Merchant Center to help with abandoned cart ads and emails.
- The only option for your budget is to do it by the daily spend.
AdRoll Success! Easy to use platform that delivers.
- Numerous ad types to choose from
- Syncs well with Shopify
- Provides real-time data
- Video ads I notice take a longer period of time to get pushed out than static ones
Ok, but not great. Better options available than AdRoll.
- Reporting
- User-Friendly Interface
- Wide Audience for targeting
- Results - Not as good as other platforms when running A/B tests
- Platform updates - These tend to not be very helpful and often makes the platform more difficult to use
AdRoll Offers a Quick and Easy-to-Use Ad Solution
- Easy to use campaign builder
- Access to popular ad inventory
- Easy to use/create dashboard
- Clarity around placement of ads
- Interface for custom audience creation
- That's really about it!
AdRoll Review
- Retargeting.
- Remarketing.
- Customer support.
- API integration is difficult.
AdRoll: Reliable, but can always improve!
- The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
- The AdRoll account reps are very responsive.
- The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
- AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
- Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
- The overall understanding that the account reps have of their own system needs improvement.
AdRoll - The Leading Retargeting Platform
- Much easier to set up dynamic retargeting than AdWords
- Customer service is fairly responsive and is standard with all accounts
- New reporting features are an upgrade and no longer require use of excessive filters
- The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
- For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
- There is not a lot of control over the bidding and the actual fees are a little unclear.
Excellent Marketing and Prospecting Tool for Small Businesses
- The interface is easy to use and quick to learn.
- Extensive variety of templates for ads.
- Ads are easy to customize.
- Reports to evaluate the performance of campaigns.
- Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
- It takes a good month to get clear and accurate reports. I would like more real-time reporting.
AdRoll: A True Winner
- Retargeting
- Prospecting
- Trackability
- Management of old campaigns
- Ability to delete drafts
- More social integration
Easy to Use and Positive ROI from Ads!
- Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
- I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
- Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
- They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
- They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
- I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
User-friendly platform
- Creating prospecting lists to attract new users.
- Making a user-friendly experience for retargeting.
- An account management team to make success easy.
- The focus on view through conversions isn't helpful for teams that need to track through the pipeline
- ABM seems like a great tool, but the subscription cost is prohibitive
AdRoll is easy to use but Expensive
- Adroll is easy to set up and start
- The user interface is quite intuitive without a learning curve
- The control on adspend is much better when compared to competitors
Retarget Website Traffic and SaaS Users
- Retarget website visitors based on the specific pages they visited
- Retarget product users based on the pages/features they did OR did not use
- Increase product usage by targeting high potential users with value of our paid solution
- Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
- When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
- It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
- It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
- It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.
Satisfied with Adroll but not best in class
- User friendly interface - Reporting, summary, analytics was easy to pull
- Facebook Exchange retargeting
- Conversion was easy to track
- Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
- ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
Analytics and Strategy related questions
ROI expectations
Is this retargeting platform right for you?
- Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
- Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
- tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.
- Self -serve implementation of 3rd party ad tags
- Self-serve adjustments of frequency capping
- I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.
Key Questions I would ask are;
- What does your backend look like? Is it easy to get your coders to passback macros? Can you easily apply a tag across your entire site?
- What is your company's/ campaign goal?
- Do you sell products?
- Do you have a restrictive budget?
- Can you creative your own banner ads ?